And it should include a clear call to action, telling the viewer what they should do next. Just like any other piece of content, your live stream should fit into your overall content strategy. What is the purpose of the live stream? Are you releasing a new product? Sharing tips or tricks? Hosting an interview? Going live just to go live will result in a meandering, sloppy experience for the viewer.
With such high engagement and a spot of honor at the top of the feed, going live is a great way to get more eyes on your content. Live streams on Facebook result in 6x as many interactions as pre-recorded videos, and get 10x more comments. Viewers can also navigate to the Watch page, and then click Live to access a wide variety of live videos. On Facebook, live videos will usually be presented to your followers at the top of their newsfeed - another way to beat the algorithm. Your Instagram followers will also get a notification when you go live, even if they’re not currently using the app. This makes your live stream highly visible, and lets you get around the sometimes unforgiving algorithm. Facebook, Instagram, Twitter, and YouTube are all popular options, but don’t use YouTube if that’s not where your ideal customer is spending time!Ī major benefit to streaming live on Instagram over other platforms is that live streams appear at the very top of the Instagram feed for your followers, in the “first position” of Instagram Stories. The platform you choose for your livestreams will depend on where your audience is. If you’re ready to dive in, here are some tips to help your livestreams be successful and valuable to your audience. But going live has many benefits, from “beating” the algorithm to higher engagement to the shorter time investment than other forms of content marketing.
The idea of showing your face and talking to your audience without the benefit of editing is a bit daunting to many. Are you feeling intimidated by the idea of streaming live video on social media?
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